ABOUT

ABOUT


Personal training is the gold standard
. Because it works. But the cost puts it out of reach for the 99%. Not anymore.

We believe that personal training doesn’t have to cost a small fortune. That you shouldn’t have to book the day before. Waste two hours traveling to/from the gym. Or be on the hook if your plans change.

We also believe that the combination of machine learning and a real, live trainer is better than either one by itself. There’s a reason it’s called exercise science.

Welcome to the future of personal training


Personal training is the gold standard
. Because it works. But the cost puts it out of reach for the 99%. Not anymore.

We believe that personal training doesn’t have to cost a small fortune. That you shouldn’t have to book the day before. Waste two hours traveling to/from the gym. Or be on the hook if your plans change.

We also believe that the combination of machine learning and a real, live trainer is better than either one by itself. There’s a reason it’s called exercise science.

Welcome to the future of personal training

OUR STORY

Julian Herbstein, founder and CEO

I always wanted to be fit but didn’t have the motivation to wake up early or the time to go to the gym. Plus I traveled a lot for work. When I hit 40, I started to feel a tire around my waist and got self-conscious about taking my shirt off at the beach. Then I saw that picture of me and it was like a bomb going off.

First thing I did was walk into my local gym and hire a trainer. But I couldn’t justify the cost. A few weeks later I met a personal trainer on a flight. I was shocked to learn how little trainers get paid and how much idle time they have in the middle of the day. So I said “would you train me on Skype?” Took a little convincing – it was weird for him, too – but I chatted with my nieces on Skype so why not my trainer? Now I had no excuse: all I had to do was roll out of bed, pull on my sneakers and follow instructions. In other words, all I had to do was show up.

After a year of 2-3 sessions/week, I became the person on the right and the proverbial light bulb went off. Live remote personal training changed my life and I want to change other people’s lives. People like you who want the benefits of exercise but don’t have the time to go to a class, feel self-conscious at the gym or simply don’t know where to start. Whether your goal is to get more fit so you can play with your kids without getting tired, look better in your bikini or lose your manboobs, there’s nothing better than a personal trainer. And with Magic, we’ve made it both convenient and affordable so that anyone can achieve their health and fitness goals.

I always wanted to be fit but didn’t have the motivation to wake up early or the time to go to the gym. Plus I traveled a lot for work. When I hit 40, I started to feel a tire around my waist and got self-conscious about taking my shirt off at the beach. Then I saw that picture of me and it was like a bomb going off.

First thing I did was walk into my local gym and hire a trainer. But I couldn’t justify the cost. A few weeks later I met a personal trainer on a flight. I was shocked to learn how little trainers get paid and how much idle time they have in the middle of the day. So I said “would you train me on Skype?” Took a little convincing – it was weird for him, too – but I chatted with my nieces on Skype so why not my trainer? Now I had no excuse: all I had to do was roll out of bed, pull on my sneakers and follow instructions. In other words, all I had to do was show up.

After a year of 2-3 sessions/week, I became the person on the right and the proverbial light bulb went off. Live remote personal training changed my life and I want to change other people’s lives. People like you who want the benefits of exercise but don’t have the time to go to a class, feel self-conscious at the gym or simply don’t know where to start. Whether your goal is to get more fit so you can play with your kids without getting tired, look better in your bikini or lose your manboobs, there’s nothing better than a personal trainer. And with Magic, we’ve made it both convenient and affordable so that anyone can achieve their health and fitness goals.